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Tired of investing in marketing without knowing what really works?

Are you multiplying campaigns, posts, and tools… without a clear result or overall vision?

Move from vague marketing to a strategy based on concrete data and your customers’ brain mechanisms.

Combining neuromarketing, behavioral analysis, and data-driven monitoring, I use my NEURO method (Niche, Emotion, UX, Results, Optimization) to help you identify the most effective levers, at the right time, with the right message.

Are you a business in a growth phase and don’t know where to start, or have you used levers that haven’t brought you satisfaction? I will be your partner to understand why what you tried didn’t work, establish a measurable action plan, and highlight your company’s strengths.
No more guesswork: only targeted, measurable, and profitable actions.

My goal? To transform every euro spent into real value for your business.

Tell me about your needs by filling out this short form.

I’ll get back to you within 48 hours to propose a customized action plan, free from confusing jargon. To learn more about the first steps of our collaboration, click here.

How do I help your growth?

For Your E-Business

✔ Implementation of complete tagging of the E-boutique + Google Analytics implementation for precise analyses.

✔ Setting up and optimizing Google Ads campaigns

✔ Setting up and optimizing Meta Ads campaigns

✔ Creation of Google Analytics dashboard for monitoring and improving the sales funnel

✔ Presentation of regular reports and creation of the future action plan

✔ Managing cookies and user consent on your site to ensure your site complies with European regulations

OFFERED
: Advice on global marketing strategy, brand positioning and offering using Neuromarketing techniques

For Your Service Company

✔ Creation and optimization of landing pages for more effective marketing campaigns

✔ Setting up and optimizing Google Ads campaigns

✔ Setting up and optimizing Meta Ads campaigns

✔ Creation of a Google Analytics dashboard to monitor and improve the completion rate of your forms

✔ Presentation of regular reports and creation of the future action plan

✔ Managing cookies and user consent on your site to ensure your site complies with European regulations

OFFERED
: Advice on global marketing strategy, brand positioning and offering using Neuromarketing techniques

Neuromarketing, What is it?

Neuromarketing is a discipline born from the combination of several disciplines: marketing, social sciences (sociology, psychology, behavioral sciences) and neuroscience.

The main advantage of neuromarketing, compared to traditional marketing techniques, is its scientific aspect which allows to reduce the random dimension of an action or a marketing campaign and to understand why consumers make their decisions and why they prefer one brand, product or service to another.

Knowing and applying neuromarketing techniques increases the chances of reaching the consumer more effectively in order to generate interest in our brand, product or service and to encourage them to act in our direction. An understanding of the brain, neurological mechanisms and human behavior in society are the bases which allow to explain and predict the success or failure of a communication element.

Learn more about the topic by discovering my neuromarketing introduction booklet or by reading the différent articles on the subject.

Why Work Together ?

Working with me means 4 things, it is a collaboration with:

The "NEURO" Method

To guide my work, I created a method based both on my marketing skills and on my neuromarketing and consumer behavior knowledge : the NEURO method

Niche: Brand positioning
Identifying your target audience and what makes your offering unique is the first step to effective marketing. Good positioning allows you to speak directly to the right customers, with the right words. Together, we will clarify your value proposition to create a coherent, distinctive, and memorable message. This will involve in-depth market research that I will conduct using your knowledge of your market and competitors.

Emotions : Customer Frustrations & Emotional Triggers
Purchasing decisions are largely driven by the emotions your brand evokes through your website content, your marketing campaigns, and the storytelling you create around your products or services. Understanding your market’s frustrations and the emotions your products and services can generate allow you to craft a truly impactful marketing message. My approach draws on the principles of neuromarketing to create content that resonates with your target audience’s emotional state as well as the emotions you want to generate.

UX: Digital customer path & website conversion
Your offer may be highly competitive and stand out from the players in your market; If your site is not optimized to ensure your visitors take the desired actions, your marketing campaigns will not be as successful as expected. I help you optimize each step of the digital journey by eliminating friction, highlighting calls to action, creating visual consistency with your brand identity, and reassuring the prospect about the quality of your offer.

Results : Expense tracking & performance
Every euro invested must be measurable. I set up a precise performance tracking system (Google Ads, Google Analytics, dashboards, tagging plan) to know what’s working… but also what’s not. The goal is to be able to both increase budget on what’s working and stop what’s not, so I can allocate the budget elsewhere.

Optimization: Testing, Adjustments & Continuous Growth
A marketing strategy is never static: it evolves with what the gathered data tells us. Through A/B testing and constant iterations, we adjust campaigns, pages, and messages to continuously improve performance. The goal is to constantly challenge what we’ve implemented to find new growth drivers and keep your business ahead of the market.

They Already Trusted Me

Digital Marketing Freelance

AI Company in Real Estate

Home Renovation Company

My Academic & Career Path

Regarding my career, after 4 years of study, I double graduated with a bachelor’s degree in marketing from North Carolina State University and Skema Business School.

I then continued with a year of a specialized master’s degree in marketing and data science at EM Lyon.

Alongside my studies, I started publishing articles on my readings and discoveries in neuromarketing.

Passionate about neurosciece and psychology, I wanted to use my knowledge acquired in these fields to help me in my marketing tasks during my various professional activities. This led me to immerse myself in the world of neuromarketing.